/* LOVR × KINGS LANE — Strategy Intelligence Report
   Neutral subtropical palette + Fraunces serif display + Inter body */

*,*::before,*::after{margin:0;padding:0;box-sizing:border-box}
html{font-size:16px;scroll-behavior:auto;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}

:root{
  --bk:#1A1A1A;
  --ink:#2B2A26;
  --paper:#F5F1EB;
  --cream:#EDE7DD;
  --stone:#BFB5A6;
  --moss:#3A4A3D;
  --rust:#8C5A3C;
  --wh:#FFFFFF;

  --ss:var(--paper);
  --sh:var(--cream);
  --sb:var(--ink);
  --cd:var(--moss);
  --dc:var(--ink);

  --display:'Fraunces',Georgia,serif;
  --body:'Inter',-apple-system,'Helvetica Neue',sans-serif;

  --ease-out:cubic-bezier(0.16,1,0.3,1);
}

body{font-family:var(--body);font-weight:400;background:var(--paper);color:var(--ink);overflow-x:hidden;line-height:1.6}
body.is-locked{overflow:hidden;height:100vh}
a{color:inherit;text-decoration:none}
img,video{display:block;max-width:100%}
::selection{background:var(--ink);color:var(--paper)}

.eyebrow{font-family:var(--body);font-weight:500;font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;display:flex;align-items:center;gap:.85rem;margin-bottom:2rem;color:var(--rust)}
.eyebrow::before{content:'';width:36px;height:1px;background:currentColor;opacity:.5}

.prescroller{position:fixed;inset:0;z-index:9999;background:var(--ink);display:flex;align-items:center;justify-content:center;flex-direction:column;gap:2rem}
.prescroller.leaving{transition:opacity 1s var(--ease-out),clip-path 1.1s var(--ease-out);clip-path:circle(0% at 50% 50%);opacity:0}
.prescroller.gone{display:none}
.prescroller__inner{position:relative;display:flex;flex-direction:column;align-items:center;gap:3.5rem;z-index:2}
.prescroller__brands{display:flex;align-items:center;gap:3rem}
.prescroller__logo{display:block}
.prescroller__logo--l{height:78px;opacity:0;transform:translateX(-80px);filter:brightness(0) invert(1)}
.prescroller__wordmark{font-family:var(--display);font-weight:400;font-size:2rem;letter-spacing:.04em;color:var(--paper);opacity:0;transform:translateX(80px)}
.prescroller__x{font-family:var(--body);font-weight:300;font-size:1.6rem;color:var(--paper);opacity:0;transform:scale(0)}
.prescroller__gate{width:180px;opacity:0;transform:translateY(8px)}
.prescroller__input{width:100%;background:0;border:0;padding:.5rem 0;font-family:var(--body);font-weight:500;font-size:.78rem;color:var(--paper);text-align:center;outline:0;letter-spacing:.4em;caret-color:var(--paper);text-transform:uppercase}
.prescroller__rule{height:1px;background:rgba(245,241,235,.22)}
.prescroller__gate.shake{animation:shake .3s ease}
.prescroller__stamp{position:absolute;bottom:1.6rem;font-family:var(--body);font-weight:500;font-size:.65rem;letter-spacing:.32em;color:var(--paper);opacity:0;z-index:2}
@keyframes shake{0%,100%{transform:translateX(0)}25%{transform:translateX(-5px)}75%{transform:translateX(5px)}}

.site{opacity:0;visibility:hidden;transition:opacity .8s var(--ease-out) .2s}
.site.vis{opacity:1;visibility:visible}

.nav{position:fixed;top:0;left:0;width:100%;display:flex;align-items:center;justify-content:space-between;padding:1.6rem 3rem;z-index:100;mix-blend-mode:difference;color:#fff}
.nav__logo{font-family:var(--display);font-weight:500;font-size:1rem;letter-spacing:.04em}
.nav__logo .nav__x{font-weight:400;opacity:.55;margin:0 .25em;font-family:var(--body)}
.nav__links{display:flex;align-items:center;gap:2.5rem;font-family:var(--body);font-weight:400;font-size:.78rem;letter-spacing:.02em}
.nav__links a{transition:opacity .3s ease}
.nav__links a:hover{opacity:.55}
.nav__cta{padding:.6rem 1.5rem;border:1px solid rgba(255,255,255,.35);border-radius:100px;transition:all .3s var(--ease-out)}
.nav__cta:hover{background:#fff;color:var(--ink);border-color:#fff}

.hero{position:relative;width:100%;height:100vh;overflow:hidden;background:var(--ink)}
.hero__media{position:absolute;inset:0;z-index:0}
.hero__bg-still{position:absolute;inset:0;background:linear-gradient(135deg,#2B2A26 0%,#3A4A3D 50%,#1A1A1A 100%)}
.hero__bg-still::after{content:'';position:absolute;inset:0;background:radial-gradient(ellipse at top right,rgba(191,181,166,.15),transparent 60%)}
.hero__overlay{position:absolute;inset:0;background:linear-gradient(to bottom,rgba(26,26,26,.3) 0%,rgba(26,26,26,.1) 35%,rgba(26,26,26,.3) 65%,rgba(26,26,26,.85) 100%)}
.hero__content{position:relative;z-index:2;height:100%;display:flex;flex-direction:column;justify-content:flex-end;padding:0 3rem 5rem;max-width:1400px;color:#fff}
.hero__tag{font-family:var(--body);font-weight:500;font-size:.72rem;letter-spacing:.24em;text-transform:uppercase;color:rgba(245,241,235,.7);margin-bottom:2rem;opacity:0}
.hero__heading{font-family:var(--display);font-weight:400;font-size:clamp(3rem,7vw,7rem);line-height:1.04;letter-spacing:-0.02em;margin-bottom:2.2rem;font-style:italic}
.hero__line{display:block;overflow:hidden}
.hero__line>span{display:inline-block;transform:translateY(110%);opacity:0}
.hero__sub{font-family:var(--body);font-weight:300;font-size:1.1rem;line-height:1.6;color:rgba(245,241,235,.85);max-width:580px;margin-bottom:2.4rem;opacity:0}
.btn{display:inline-flex;align-items:center;gap:.6rem;padding:1rem 2.2rem;font-family:var(--body);font-weight:500;font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;border:1px solid rgba(255,255,255,.35);border-radius:100px;background:transparent;color:#fff;cursor:pointer;transition:all .4s var(--ease-out);opacity:0}
.btn:hover{background:#fff;color:var(--ink);border-color:#fff;gap:.9rem}
.btn__arrow{transition:transform .4s var(--ease-out)}
.btn:hover .btn__arrow{transform:translateY(3px)}

.sec{position:relative;padding:9rem 3rem;overflow:hidden}
.sec__inner{max-width:1400px;margin:0 auto;position:relative;z-index:1}
.sec--ss{background:var(--paper);color:var(--ink)}
.sec--sh{background:var(--cream);color:var(--ink)}
.sec--sb{background:var(--ink);color:var(--paper)}
.sec--cd{background:var(--moss);color:var(--paper)}

.t-display{font-family:var(--display);font-weight:400;font-style:italic;font-size:clamp(2.4rem,5.6vw,5rem);line-height:1.08;letter-spacing:-0.02em;margin-bottom:1.4rem}
.t-headline{font-family:var(--display);font-weight:500;font-size:clamp(1.9rem,3.6vw,2.9rem);line-height:1.12;letter-spacing:-0.015em;margin-bottom:1.2rem}
.t-pull{font-family:var(--body);font-weight:300;font-size:clamp(1.05rem,1.7vw,1.3rem);line-height:1.6;margin:.6rem 0}
.t-body{font-family:var(--body);font-weight:400;font-size:.98rem;line-height:1.7;margin:.4rem 0}
.t-xs{font-family:var(--body);font-weight:400;font-size:.78rem;line-height:1.55;opacity:.65;margin:.4rem 0}

.data-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1.4rem;margin-bottom:2.4rem}
.data-cell{padding:1.8rem;background:rgba(43,42,38,.04);border:1px solid rgba(43,42,38,.1)}
.sec--sh .data-cell{background:rgba(43,42,38,.05);border-color:rgba(43,42,38,.12)}
.data-cell__v{display:block;font-family:var(--display);font-weight:400;font-size:clamp(1.7rem,2.7vw,2.4rem);line-height:1;letter-spacing:-0.01em;margin-bottom:.55rem;color:var(--rust)}
.data-cell__l{display:block;font-family:var(--body);font-weight:400;font-size:.78rem;line-height:1.5;opacity:.78}

.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:1.6rem;margin:1.4rem 0}
.cards--2{grid-template-columns:repeat(2,1fr)}
.cards--4{grid-template-columns:repeat(4,1fr)}
.cards--5{grid-template-columns:repeat(5,1fr)}
.card{padding:2.2rem 1.8rem;background:rgba(43,42,38,.04);border:1px solid rgba(43,42,38,.1);display:flex;flex-direction:column}
.sec--sh .card{background:rgba(43,42,38,.05);border-color:rgba(43,42,38,.12)}
.card__n{font-family:var(--display);font-weight:400;font-style:italic;font-size:.95rem;letter-spacing:.05em;color:var(--rust);display:block;margin-bottom:.7rem}
.card__h{font-family:var(--display);font-weight:500;font-size:1.15rem;letter-spacing:-0.005em;margin-bottom:.7rem;line-height:1.25}
.card__sub{font-family:var(--body);font-weight:500;font-size:.72rem;letter-spacing:.12em;opacity:.58;margin-bottom:.7rem;text-transform:uppercase}
.card p{font-family:var(--body);font-weight:300;font-size:.92rem;line-height:1.65;opacity:.88}
.card ul{list-style:none;margin:.5rem 0}
.card li{font-family:var(--body);font-weight:300;font-size:.88rem;line-height:1.55;padding:.45rem 0;border-bottom:1px solid rgba(43,42,38,.06)}
.card li:last-child{border-bottom:0}
.card__hook{margin-top:auto;padding-top:1rem;border-top:1px solid currentColor;opacity:.82;font-family:var(--body);font-weight:300;font-size:.86rem;line-height:1.6}
.card__hook span{font-family:var(--body);font-weight:500;font-size:.62rem;letter-spacing:.16em;text-transform:uppercase;display:block;margin-bottom:.5rem;opacity:.7;color:var(--rust)}

.plays{display:grid;grid-template-columns:repeat(2,1fr);gap:1.2rem;margin-top:2rem}
.play{padding:1.8rem 1.6rem;background:rgba(43,42,38,.05);border:1px solid rgba(43,42,38,.12)}
.play__n{font-family:var(--display);font-weight:400;font-style:italic;font-size:.95rem;color:var(--rust);display:block;margin-bottom:.7rem}
.play__h{font-family:var(--display);font-weight:500;font-size:1.05rem;line-height:1.3;letter-spacing:-0.005em;margin-bottom:.7rem}
.play__b{font-family:var(--body);font-weight:300;font-size:.88rem;line-height:1.6;opacity:.85}

.break{position:relative;width:100%;height:60vh;overflow:hidden;background:linear-gradient(135deg,#3A4A3D 0%,#2B2A26 50%,#1A1A1A 100%)}
.break__overlay{position:absolute;inset:0;background:radial-gradient(ellipse at center,transparent,rgba(26,26,26,.4))}
.break__content{position:relative;z-index:2;height:100%;display:flex;align-items:center;justify-content:center;text-align:center;padding:0 3rem;color:var(--paper)}
.break__heading{font-family:var(--display);font-weight:400;font-style:italic;font-size:clamp(2.6rem,7vw,5.5rem);line-height:1.08;letter-spacing:-0.02em}
.cin-line{display:block;overflow:hidden}

.close{position:relative;min-height:100vh;color:var(--paper);padding:8rem 3rem;overflow:hidden;background:linear-gradient(135deg,#1A1A1A 0%,#2B2A26 60%,#3A4A3D 100%)}
.close__overlay{position:absolute;inset:0;background:radial-gradient(ellipse at top right,rgba(140,90,60,.15),transparent 70%)}
.close__inner{position:relative;z-index:1;max-width:720px;margin:7rem 0 0 auto}
.close__logo{height:48px;filter:brightness(0) invert(1);opacity:.55;margin-bottom:2.5rem}
.close__eyebrow{font-family:var(--body);font-weight:500;font-size:.82rem;letter-spacing:.24em;text-transform:uppercase;color:rgba(245,241,235,.7);margin-bottom:1.5rem}
.close__pull{font-family:var(--display);font-weight:400;font-style:italic;font-size:clamp(1.8rem,3vw,2.6rem);line-height:1.18;letter-spacing:-0.015em;margin-bottom:1.4rem;color:var(--paper)}
.close__body{font-family:var(--body);font-weight:300;font-size:1rem;line-height:1.7;margin-bottom:1.2rem;color:rgba(245,241,235,.88);max-width:560px}
.close__signoff{margin-top:2.8rem;padding-top:2rem;border-top:1px solid rgba(245,241,235,.22)}
.close__signoff-label{font-family:var(--body);font-weight:500;font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;color:rgba(245,241,235,.6);margin-bottom:.6rem}
.close__signoff-name{font-family:var(--display);font-weight:500;font-size:1.6rem;letter-spacing:-0.005em;color:var(--paper);margin-bottom:.3rem}
.close__signoff-role{font-family:var(--body);font-weight:300;font-size:.9rem;color:rgba(245,241,235,.75);margin-bottom:.6rem}
.close__signoff-contact{font-family:var(--body);font-weight:500;font-size:.82rem;letter-spacing:.06em;color:rgba(245,241,235,.72)}
.close__signoff-contact a{border-bottom:1px solid rgba(245,241,235,.32)}
.close__signoff-contact a:hover{color:var(--paper)}

.reveal{opacity:0;transform:translateY(32px);transition:opacity 1.1s var(--ease-out),transform 1.1s var(--ease-out)}
.reveal.in{opacity:1;transform:translateY(0)}

@media(max-width:1100px){
  .data-grid,.cards,.cards--4,.cards--5,.plays{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:760px){
  .nav{padding:1rem 1.4rem}
  .nav__links{gap:1rem;font-size:.7rem}
  .hero__content{padding:0 1.4rem 4rem}
  .sec{padding:5rem 1.4rem}
  .data-grid,.cards,.cards--2,.cards--4,.cards--5,.plays{grid-template-columns:1fr}
  .prescroller__brands{flex-direction:column;gap:1.4rem}
  .close__inner{margin:3rem 0 0 0}
}